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WELCOME: Pyramid Marketing Design and Technology is a full-service marketing company based in New London, Conn. Creative Director Thor Torgersen is committed to delivering informed, marketing solutions based on a superior industry knowledge, a real understanding of the issues that affect both our clients and their customers, and a genuine enthusiasm for what we do.

PYRAMID TECH TIPS: Don't Trust Your Caller ID

Note to all Pyramid clients: Be aware that who you see on your caller ID may not be who you think. A little known iphone app is able to “spoof” your caller ID by making it appear that the call was made from a different source such as your bank, police department, credit card company or any the fraudulent caller would like you to think.

Many people just trust that what they see on the caller ID and are more willing to give away sensitive information like credit card numbers, Social Security numbers and bank information. Attempts have been made to make spoofing illegal but protection is limited.

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There is really only two ways to protect yourself, Restricting Incoming calls and verifying the callers identity. You can restrict your calls be saving a list of trusted numbers of companies that may call. You can also change your phone setting to only allow contacts from your contact list to ring through also if a message is left make sure the call back numbers match the message.

To verify a caller's identity ask for their contact information--first and last name, phone number, and extension--so that you can call back then contact customer service for the business or organization they say they are from and ask the representative if the callback number is valid for that business or organization. If it is not, do not return the call. Ask the caller to send you information by mail. If she refuses or claims that it is not possible to do so, explain that it is not possible for you to give them information by phone.

Identity theft is on the rise. Pay attention and don't believe everything you see on your caller ID.

Be Safe, Be Smart.

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